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	<title>Horizon Flash Memory &#187; Flash Memory</title>
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	<link>http://horizonmemory.co.uk/blog</link>
	<description>This is the weblog for Horizon Flash Memory</description>
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		<title>Protect Personal Data</title>
		<link>http://horizonmemory.co.uk/blog/horizon-flash/protect-personal-data/</link>
		<comments>http://horizonmemory.co.uk/blog/horizon-flash/protect-personal-data/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 09:01:34 +0000</pubDate>
		<dc:creator>horizonmemory</dc:creator>
				<category><![CDATA[Encryption]]></category>
		<category><![CDATA[Horizon Flash]]></category>
		<category><![CDATA[microSD Cards]]></category>
		<category><![CDATA[Pen Drive]]></category>
		<category><![CDATA[SD Cards]]></category>
		<category><![CDATA[USB Memory]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Data Protection]]></category>
		<category><![CDATA[Flash Memory]]></category>
		<category><![CDATA[Memory Cards]]></category>
		<category><![CDATA[TrueCrypt]]></category>
		<category><![CDATA[USB]]></category>
		<category><![CDATA[USB Encrytption]]></category>

		<guid isPermaLink="false">http://horizonmemory.co.uk/blog/?p=22</guid>
		<description><![CDATA[Ensure you personal data is safe on USB sticks and memory cards, with encryption. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://horizonmemory.co.uk/blog/wp-content/uploads/2008/10/thieves.jpg"><img style="border-right: 0px; border-top: 0px; float: right; margin: 0px 0px 0px 5px; border-left: 0px; border-bottom: 0px" src="http://horizonmemory.co.uk/blog/wp-content/uploads/2008/10/thieves-thumb.jpg" border="0" alt="thieves" width="171" height="251" /></a> With the Government, the <a href="http://news.bbc.co.uk/1/hi/scotland/south_of_scotland/7584048.stm" target="_blank">NHS</a>, the <a href="http://news.bbc.co.uk/1/hi/uk/7602402.stm" target="_blank">Prison Service</a>, <a href="http://news.bbc.co.uk/1/hi/england/west_midlands/7616842.stm" target="_blank">the Police</a> and even the <a href="http://news.bbc.co.uk/1/hi/uk/7514281.stm" target="_blank">MoD</a> making high profile bungles with sensitive information, we thought it was time for us to look at how to protect your sensitive data when carrying it around.</p>
<h4>Follow that car</h4>
<p>According to a recent survey, Black Cab passengers in London have left more than 60,000 devices ranging from mobile phones, MP3 players, USB memory sticks, and even laptops in cabs in the past six months.</p>
<p>Quite a shocking statistic, particularly as many of those devices carry personal information and it would be extremely easy for a identity thief to extract the information. But what can be done to guard against such losses when we are all forced to carry around a plethora of devices such as mobile phones, laptops and <a title="USB Memory Sticks - 4GB for less than £10" href="http://www.horizonmemory.co.uk/products.php?cat=14" target="_blank">USB memory sticks</a> and <a title="microSD Cards 2GB for less than £5 - Cheap at half the price!" href="http://www.horizonmemory.co.uk/products.php?cat=9" target="_blank">flash cards</a>?</p>
<p>After each one of the data slip ups mentioned earlier, a word was bandied about quite frequently &#8211; encryption.</p>
<h4>Ciphers</h4>
<p>Encryption works by scrambling the information stored on a device so that it can only be decrypted using a specific password. These days encryption is so advanced that unless the thief/discoverer has a couple of supercomputers lying around their home, they aren&#8217;t going to be able to access your encrypted information.</p>
<p>Encryption isn&#8217;t just reserved for spies and military types there are plenty of free, military grade encryption utilities out there that are simple enough for anyone to use.</p>
<p>For those who use USB memory sticks or even <a title="SD cards up to 8GB and starting from £2.99 - Cheap at half the price" href="http://www.horizonmemory.co.uk/products.php?cat=7" target="_blank">SD memory cards</a> or <a title="microSD cards 4GB capacity coming soon" href="http://www.horizonmemory.co.uk/products.php?cat=9" target="_blank">microSD memory cards</a>, I would even go as far as saying encryption is a necessity.</p>
<h4>Misplaced information</h4>
<p>People often underestimate the dangers of carrying around USB memory sticks (also known as Pen Drives) and flash cards, as this expert points out:</p>
<blockquote><p>&#8220;If it gets into the wrong hands of a criminal, hacker or opportunist, losing your mobile device can have serious implications, so our advice is always encrypt it and password protect it to stop it ever being accessed by anyone other than yourself.&#8221;<br />
<a href="http://news.bbc.co.uk/1/hi/technology/7620569.stm" target="_blank">BBC News | Michael Callahan &#8211; Credant Technologies</a></p></blockquote>
<p>One of the easiest ways of encrypting your information is to use a piece of software like <a href="http://www.truecrypt.org/" target="_blank">TrueCrypt</a>. This free and open source software allows you to encrypt an entire hard drive, USB memory sticks or flash cards.</p>
<p>Simply download and install the software, insert your USB flash memory stick or flash memory card and open the software. When presented with a choice of what drives to encrypt, just select your chosen USB memory stick or flash memory card and then the type of encryption, ranging from the standard US NSA quality encryption to even tougher encryption.</p>
<p>The software has a Traveller Mode, which, once set up, allows you to then use the device in another PC. It also works on-the-fly so you can use the USB stick or memory as normal, the software will encrypt/decrypt as necessary.</p>
<p>The software is amazingly easy to use, <a href="http://www.truecrypt.org/docs/?s=tutorial" target="_blank">a step by step tutorial can be found here</a>. All this of course begs the question, if it were that easy, why doesn&#8217;t (or didn&#8217;t) the Government use encryption?</p>
<h4>Tip of the tongue</h4>
<p>There are downsides to using encryption. With most applications if you forget the password you can simply click the &#8216;Forgot Password&#8217; link or reset it. If you encrypt a USB memory drive or flash card and forget the password, well, then you have just lost all the information on that drive, permanently. There is no way to get the information back without the password.</p>
<p>It isn&#8217;t the end of the world though, you can also re-format the drive or delete the container, and start again, this time using a password that is memorable. Avoid using something that seems memorable at the time, but when needed you can&#8217;t for the life of you recall it.</p>
<p>This could be where a site such as <a href="http://passwordchart.com/" target="_blank">Password Chart</a> comes in handy, it allows the creation of completely random and seemingly meaningless passwords from memorable words. For instance using Horizon and Memory we are able to create the password &#8211; <em>jD_6jD4c8@n^P</em></p>
<p>Apart from the inconvenience of losing access to your own information, and feeling like a bit of an idiot for forgetting your own password, there is another reason why you may not want to forget your encryption password.</p>
<h4>The long arm of the law</h4>
<p>Since 1st October 2007 it became an offence to fail to hand over encryption passwords to the police, if they request them. Being unable to remember the password is not classed as a plausible defence.</p>
<p>Of course the average person is unlikely to have their USB memory stick or Flash memory card confiscated by the police, but the two year prison sentence mean that it is worth bearing in mind.</p>
<h4>Better safe&#8230;</h4>
<p>Most people will probably assume that they do not need to use encryption, or even that it is too much hassle. But like using car alarms and house alarms, a minor inconvenience can quickly become part of an everyday routine.</p>
<p>Your information and privacy are extremely important, once they are out there in the hands of criminals and hackers, there is no way to get that information back again. The safest bet is to make sure that the information that falls into their hands is unusable, and the only way to do that is encryption.</p>
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		<title>Nokia is King</title>
		<link>http://horizonmemory.co.uk/blog/microsd-cards/nokia-is-king/</link>
		<comments>http://horizonmemory.co.uk/blog/microsd-cards/nokia-is-king/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 16:55:00 +0000</pubDate>
		<dc:creator>horizonmemory</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[microSD Cards]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[SDHC]]></category>
		<category><![CDATA[Expandable]]></category>
		<category><![CDATA[Flash Memory]]></category>
		<category><![CDATA[Memory]]></category>
		<category><![CDATA[microSD]]></category>
		<category><![CDATA[N95]]></category>
		<category><![CDATA[N96]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://horizonmemory.co.uk/blog/?p=17</guid>
		<description><![CDATA[ We take a look at one of the main rivals to the Apple iPhone and compare to Apple's latest offering. ]]></description>
			<content:encoded><![CDATA[<p>You could be forgiven for thinking that there was only one real multimedia smartphone available in the shops at present, the Apple iPhone, but you&#8217;d be wrong. Apple&#8217;s iPhone has the glitz, the glamour and the PR machine but it has failed to make the kind of real impact in the smartphone market, that its marketing team would have you believe.</p>
<p>Nokia is King when it comes to mobile phones, accounting for a whopping 40% of the market worldwide. In the smartphone market Nokia are an even bigger player, with 52.9% of the market, and now being the sole owner of the Symbian Operating System means that 65% of smartphone owners worldwide use their <acronym title="Operating System">OS</acronym></p>
<p>Apple iPhone accounts for just 6.5% of the smartphone market, meaning that they lag some way behind the likes of Nokia, and RIM (the makers of the Blackberry). Also surprising is that more smartphone users have Windows on their phones, than Apple&#8217;s software.</p>
<p>So what does all this mean?</p>
<h4>Nokia&#8217;s N95</h4>
<p>Well it means that Nokia know what they are doing, their N-Series of smartphones have been very popular. So popular in fact that their N95 was dubbed &#8216;iPhone Killer&#8217;, when it went up against the first iPhone.</p>
<p>A couple of months ago Apple launched their new iPhone and now Nokia is hitting back with the N96.</p>
<p>Nokia got it right with the N95 for many reasons, such as the GPS, 3G, and of course their <a href="http://www.horizonmemory.co.uk/products.php?cat=9" target="_blank">microSD card</a> expansion slot. The iPhone came with 4GB or the largest 5GB of storage space, and there was no way to expand that, a shocking omission in todays storage hungry world.  The N95 was compatible with <a title="2GB microSD card for Nokia N95" href="http://www.horizonmemory.co.uk/proddetail.php?prod=HFM0013&amp;cat=9" target="_blank">microSD cards up to 2GB</a>, meaning that for <a title="2GB microSD flash memory cards for less than £5" href="http://www.horizonmemory.co.uk/proddetail.php?prod=HFM0013&amp;cat=9" target="_blank">less than £10</a> it was possible to even up and then better the iPhone&#8217;s storage.</p>
<h4>Nokia&#8217;s N96</h4>
<p><img style="max-width: 800px; float: right; margin-top: 10px; margin-bottom: 10px; margin-left: 0px;" src="http://horizonmemory.co.uk/blog/wp-content/uploads/2008/09/nokia.jpg" alt="" />The N96 goes even further in this regard, as it had to in order to compete with the iPhone which has 16GB of internal storage. The N96 matches this, but of course has a microSD card slot and supports SDHC cards up to 16GB, giving a total storage capacity of 32GB! And that&#8217;s without swapping cards.</p>
<p>It&#8217;s amazing that Apple have missed this once again, the customers that this kind of phone is aimed at are going to need as much storage as possible for their MP3 and videos. Why buy a phone that stores 12,000 MP3s or 40 hours of video (iPhone) when you can have a phone that stores 24,000+ MP3s and 80+hours of video?</p>
<p>The iPhone, like most other Apple devices also has a built in battery, which was always going to be a problem and despite the complaints and criticism, the new iPhone has a built in battery too. Other complaints about the new iPhone are the 2 mega pixel camera, the same as the original iPhone &#8211; the N96 has a 5 mega pixel camera.</p>
<h4>iPhone Style</h4>
<p>The Apple of course has the edge when it comes to style, although the N96 doesn&#8217;t look half bad itself, and desirability, but this is all thanks to clever marketing. At the end of the day iPhone users are a niche market, Nokia are ahead of the game in almost all respects in the smartphone market.</p>
<p>Smartphone users want hot swappable <a title="Horizon Flash Memory - Boost the storage of your device with our flash memory cards" href="http://www.horizonmemory.co.uk/proddetail.php?prod=HFM0013&amp;cat=9" target="_blank">expandable storage</a> so that they can simply insert a flash memory card and access the documents, MP3s or videos on it on many different types of devices and unfortunately the Apple iPhone cannot deliver this.</p>
<p>Technorati Tags: <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Horizon%20Flash%20Memory">Horizon Flash Memory</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Memory">Memory</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Storage">Storage</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/microSD">microSD</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/SDHC">SDHC</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Flash%20Card">Flash Card</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Nokia">Nokia</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/iPhone">iPhone</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/N95">N95</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/N96">N96</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Smartphone">Smartphone</a>, <a class="performancingtags" rel="tag" href="http://technorati.com/tag/Blackberry">Blackberry</a></p>
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		<title>The new MiniDisc</title>
		<link>http://horizonmemory.co.uk/blog/microsd-cards/the-new-minidisc/</link>
		<comments>http://horizonmemory.co.uk/blog/microsd-cards/the-new-minidisc/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 09:40:00 +0000</pubDate>
		<dc:creator>horizonmemory</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Desktop PCs]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[microSD Cards]]></category>
		<category><![CDATA[Flash Memory]]></category>
		<category><![CDATA[Memory Cards]]></category>
		<category><![CDATA[microSD]]></category>
		<category><![CDATA[MiniDisc]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[SanDisk]]></category>
		<category><![CDATA[SlotMusic]]></category>

		<guid isPermaLink="false">http://horizonmemory.co.uk/blog/?p=19</guid>
		<description><![CDATA[ SanDisk has today launched their latest attempt at a new music format - SlotMusic. Is this the end of the CD?]]></description>
			<content:encoded><![CDATA[<p>When the MiniDisc came out in 1992 it was intended as a replacement for the Audio Cassette and a compliment to the Audio CD. At its launch it was hailed as the new music storage medium as it allowed tracks to be changed and edited on the disc in a similar way to Cassettes, something that CDs could not do. </p>
<p>MiniDiscs just didn&#8217;t take off, there were compatibility issues, the hardware was expensive, it wasn&#8217;t widely supported by the record labels and recordable CDs were launched around the same time.<br />
<h4>SlotMusic</h4>
<p><img style="max-width: 800px; float: right; margin-top: 10px; margin-bottom: 10px; margin-left: 10px;" src="http://horizonmemory.co.uk/blog/wp-content/uploads/2008/09/slotmusic.jpg" />Despite this lesson from history, and the recent format war between Blu-Ray and HD-DVD, Sandisk today launced their replacement for the CD, <a target="_blank" href="http://www.slotmusic.org/">SlotMusic</a>. </p>
<p>SlotMusic is in effect a microSD memory card loaded with an album of the buyers choice. These 1GB microSD cards will also include pictures and videos and the intro video on the SlotMusic website also implies&nbsp; that owners will be able to add their own documents and information to the cards, just like any other microSD card.<br />
<h4>Pricing</h4>
<p>As usual with these new technologies, the price remains the same. Prices are expected to be about the same as a CD, about £8.99, when SlotMusic is launched in the UK later this year. Like the price of downloads, the logic behind this is unclear. MicroSD cards are pretty cheap, Horizon Flash Memory sell <a target="_blank" href="http://www.horizonmemory.co.uk/proddetail.php?prod=HFM0012&amp;cat=9" title="1GB microSD memory cards just £2.99 - Horizon Flash Memory">1GB microSD memory cards for just £2.99</a>. </p>
<p>With microSD cards this cheap, it is possible to buy <a target="_blank" href="http://www.horizonmemory.co.uk/proddetail.php?prod=HFM0013&amp;cat=9" title="microSD memory cards, 2GB just £4.49">two 2GB microSD memory cards</a> for the price of one SlotMusic album, which means that even at MP3&#8242;s highest quality (320 kbps &#8211; what SlotMusic is stored at) an owner of a 2GB <a target="_blank" href="http://www.horizonmemory.co.uk/products.php?cat=9">microSD memory card</a> could fit almost 30 albums of their choice on their own card (and about 60 with their two cards). </p>
<p>Moreover they could fit six albums stored in the far superior FLAC format (equivalent to CD quality) on their card. This does seem to make the SlotMusic format  appear to be something of a waste of space. </p>
<p>Recent events regarding DRM in downloaded music and its removal has shown that today&#8217;s music lovers do not wish to be tied to proprietary formats, they expect portability and choice. Having just one album per card means having to change the disc over when wanting to listen to another album or when all the tracks have been played; for those used to having thousands of tracks at their finger tips, this will be seen as a major inconvenience. No matter how small microSDs are, carrying around your entire music collection on these cards is just not an option. </p>
<p>So why on earth does SanDisk believe there are people willing to become tied to this new format?<br />
<h4>Compatibility</h4>
<p><img style="max-width: 800px; float: right; margin-top: 10px; margin-bottom: 10px; margin-left: 10px;" src="http://www.horizonmemory.co.uk/prodimages/microSD.gif" />If there is one thing that SlotMusic has going for it, it is compatibility. The music is encoded as MP3s with a 320 kbps bitrate. This ensures compatibility with almost all platforms, from PCs running Windows or Linux, through to Macs. Most mobile phones will also play MP3s and most also accept microSD cards. The USB cable that also comes with the SlotMusic card ensures it can be played on almost anything, with one notable exception. Apple&#8217;s iPod/iPhone. </p>
<p>Creating a new music format that isn&#8217;t compatible with the world&#8217;s No.1 selling portable music player was a bit of a gamble, and to be fair the problem is more of Apple&#8217;s making rather than that of SanDisk as Apple&#8217;s iPhone and iPod have neither card slots nor USB slots. </p>
<p>Whoever the blames lies with, SanDisk has lost a large chunk of its potential customer base because of it. </p>
<p>The lack of DRM in the music means that owners can transfer their songs to their PC and then to their iPod/iPhone&#8217;s internal storage, but then they can already do that using iTunes or CDs.<br />
<h4>Over engineering<br /></h4>
<p>This is course is probably the biggest flaw in the SlotMusic format. The first thing most users are going to do is copy their music from the SlotMusic card onto their PC so that they have their music collection in one place, and either then use the 1GB microSD flash memory card as spare storage, or put it on a shelf somewhere, just like they would a CD. </p>
<p>As with CDs, sooner or later they are going to realise that they can save time, space and effort by just downloading the music directly to their computer at which point they will stop purchasing SlotMusic altogether. </p>
<p>While SanDisk&#8217;s new format is a noble idea, it is in many respects a step backward and has over complicated what is becoming a quick and straightforward process &#8211; getting music onto a portable device.&nbsp;<br />
<h4>MiniDisc or sliced bread<br /></h4>
<p>It&#8217;s unlikely that the SlotMusic format will be the next big thing and the reactions on the web seem to confirm this:</p>
<blockquote><p><a target="_blank" href="http://www.engadget.com/2008/09/22/sandisk-major-labels-announce-slotmusic-microsd-cards-preloaded/"><b>Engadget.com</b></a><br />&#8220;&#8230;we half-facetiously asked SanDisk&#8217;s reps if they expected us to carry around a stack of individual microSD albums, they didn&#8217;t laugh when they said yes, and even told us that slotMusic media binders would be available at launch&#8230;&#8221;</p></blockquote>
<p>
<blockquote><b><a href="http://weblogs.jupiterresearch.com/analysts/mulligan/archives/2008/09/slotmusic_the_c.html" target="_blank">jupiterresearch.com</a></b><br />The success of the format depends upon consumers opting to walk into a participating store (which may well be an issue) chose from a probably limited catalogue (anyone remember the pitiful sight of MD album sections in music shops?) and then remove their existing memory card to slot the album in. Begs the question, why wouldn’t they just download it from an online store and sideload it?</p></blockquote>
<p>In all likelihood the SlotMusic format will disappear in the same way that SanDisk&#8217;s last attempt did back in 2005, the <a target="_blank" href="http://digital-lifestyles.info/2005/09/28/sandisk-gruvi-trustedflash-content-on-memory-carts/"><i>Gruvi</i> TrustedFlash</a>, which was:</p>
<blockquote><p>&#8220;&#8230;the first removable flash memory card of its type to be sold with premium music content&#8230;&#8221;</p></blockquote>
<p>This format too died a quiet death. </p>
<p>Personally I keep far more on my mobile phone&#8217;s microSD card than just music and so taking it out to play an album, which annoyingly entails removing the battery, just isn&#8217;t an option. I&#8217;d be far more likely to copy the music to my PC and then copy the whole album to <a target="_blank" href="http://www.horizonmemory.co.uk/proddetail.php?prod=HFM0013&amp;cat=9">my phone&#8217;s 2GB microSD card</a>, along with all my other albums. </p>
<p>Of course if I am going to do that, I&#8217;d rather stick with downloads or, if I have to have the physical disc, the better quality CDs. </p>
<p>Judging by the reactions to this launch, I am not alone and I wouldn&#8217;t be surprised if the launch is the last we hear of SlotMusic.</p>
<p>Technorati Tags: <a class="performancingtags" href="http://technorati.com/tag/SlotMusic" rel="tag">SlotMusic</a>, <a class="performancingtags" href="http://technorati.com/tag/SanDisk" rel="tag">SanDisk</a>, <a class="performancingtags" href="http://technorati.com/tag/Horizon%20Flash%20Memory" rel="tag">Horizon Flash Memory</a>, <a class="performancingtags" href="http://technorati.com/tag/microSD" rel="tag">microSD</a>, <a class="performancingtags" href="http://technorati.com/tag/MicroSD%20Card" rel="tag">MicroSD Card</a>, <a class="performancingtags" href="http://technorati.com/tag/Music" rel="tag">Music</a>, <a class="performancingtags" href="http://technorati.com/tag/MP3" rel="tag">MP3</a>, <a class="performancingtags" href="http://technorati.com/tag/Flash%20Memory" rel="tag">Flash Memory</a>, <a class="performancingtags" href="http://technorati.com/tag/1GB%20microSD" rel="tag">1GB microSD</a>, <a class="performancingtags" href="http://technorati.com/tag/Music%20Storage" rel="tag">Music Storage</a>, <a class="performancingtags" href="http://technorati.com/tag/Sony%20BMG" rel="tag">Sony BMG</a>, <a class="performancingtags" href="http://technorati.com/tag/Universal" rel="tag">Universal</a>, <a class="performancingtags" href="http://technorati.com/tag/EMI" rel="tag">EMI</a>, <a class="performancingtags" href="http://technorati.com/tag/Warner%20Music" rel="tag">Warner Music</a>, <a class="performancingtags" href="http://technorati.com/tag/Mobile%20Phone" rel="tag">Mobile Phone</a></p>
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