Nokia is King when it comes to mobile phones, accounting for a whopping 40% of the market worldwide. In the smartphone market Nokia are an even bigger player, with 52.9% of the market, and now being the sole owner of the Symbian Operating System means that 65% of smartphone owners worldwide use their OS

Apple iPhone accounts for just 6.5% of the smartphone market, meaning that they lag some way behind the likes of Nokia, and RIM (the makers of the Blackberry). Also surprising is that more smartphone users have Windows on their phones, than Apple’s software.

So what does all this mean?

Nokia’s N95

Well it means that Nokia know what they are doing, their N-Series of smartphones have been very popular. So popular in fact that their N95 was dubbed ‘iPhone Killer’, when it went up against the first iPhone.

A couple of months ago Apple launched their new iPhone and now Nokia is hitting back with the N96.

Nokia got it right with the N95 for many reasons, such as the GPS, 3G, and of course their microSD card expansion slot. The iPhone came with 4GB or the largest 5GB of storage space, and there was no way to expand that, a shocking omission in todays storage hungry world. The N95 was compatible with microSD cards up to 2GB, meaning that for less than £10 it was possible to even up and then better the iPhone’s storage.

Nokia’s N96

The N96 goes even further in this regard, as it had to in order to compete with the iPhone which has 16GB of internal storage. The N96 matches this, but of course has a microSD card slot and supports SDHC cards up to 16GB, giving a total storage capacity of 32GB! And that’s without swapping cards.

It’s amazing that Apple have missed this once again, the customers that this kind of phone is aimed at are going to need as much storage as possible for their MP3 and videos. Why buy a phone that stores 12,000 MP3s or 40 hours of video (iPhone) when you can have a phone that stores 24,000+ MP3s and 80+hours of video?

The iPhone, like most other Apple devices also has a built in battery, which was always going to be a problem and despite the complaints and criticism, the new iPhone has a built in battery too. Other complaints about the new iPhone are the 2 mega pixel camera, the same as the original iPhone – the N96 has a 5 mega pixel camera.

iPhone Style

The Apple of course has the edge when it comes to style, although the N96 doesn’t look half bad itself, and desirability, but this is all thanks to clever marketing. At the end of the day iPhone users are a niche market, Nokia are ahead of the game in almost all respects in the smartphone market.

Smartphone users want hot swappable expandable storage so that they can simply insert a flash memory card and access the documents, MP3s or videos on it on many different types of devices and unfortunately the Apple iPhone cannot deliver this.

Technorati Tags: Horizon Flash Memory, Memory, Storage, microSD, SDHC, Flash Card, Nokia, iPhone, N95, N96, Smartphone, Blackberry